News Home & Design What's a 'Facekini'? Swimwear and Wrestling Garb Add Up to Bizarre Fashion Trend By Anna Norris Writer Georgia State University Anna (Norris) Mitchell is a writer, editor, and photographer who loves capturing nature through her camera lens. our editorial process Anna Norris Updated February 22, 2021 Share Twitter Pinterest Email News Environment Business & Policy Science Animals Home & Design Current Events Treehugger Voices (Photo: Kevin Frayer/Getty Images) No, these beachgoers are not part of a wrestling competition. In China, swimmers and beach bums alike are protecting themselves against the sun's rays with something that’s equal parts nifty and creepy — the ‘facekini’. * * * (Photo: Kevin Frayer/Getty Images) Typically paired with a wetsuit, the facekini completely blocks out the sun’s rays for those who wear it. No need to reapply greasy sunscreen (which, incidentally, can also cause major harm to marine life)! * * * (Photo: Kevin Frayer/Getty Images) It’s not exactly a new fashion trend for folks in China, especially in the city of Qingdao. NBC reported that citizens there have more than just sunblock properties in mind — the masks and bodysuits can also protect against jellyfish and pesky insects, they say. * * * (Photo: Kevin Frayer/Getty Images) You may be thinking, “Sure, it might work, but ‘fashion trend’? Really?” As it happens, yes. The CR Fashion Book’s Aug. 7 feature, “Masking in the Sun,” analyzes this trend and its implications for beauty standards across the world. “While our summer beauty routines are devoted to bronzing, self-tanning, and tan-extending, in Asia, beauty-seekers are more likely to center theirs around lightening and brightening,” the issue reads. “Our last swimwear story of the season blends all of the glamour of a Helmut Newton-esque pool party with the idea that a deep tan is the enemy.”