Business & Policy Environmental Policy Video: Amory Lovins on Winning the Oil Endgame By Michael Graham Richard Writer University of Ottawa Michael Graham Richard is a writer from Ottawa, Ontario. He worked for Treehugger for 11 years, covering science, technology, and transportation. our editorial process Twitter Twitter Michael Graham Richard Updated October 11, 2018 Migrated Image Share Twitter Pinterest Email Business & Policy Corporate Responsibility Environmental Policy Economics Food Issues In a talk that rivals William McDonough's 2000 Bioneer talk (see the video here) in vision and pure tree-hugging goodness, Amory Lovins details how it is possible to massively reduce our oil consumption with current technology, at a profit, while creating new jobs, without paying higher energy prices, and without drastic new regulations. It's a long and detailed presentation (about an hour and a half), so make sure you have some free time and are comfortably seated before watching it. But please, do watch it and check out ::Winning the Oil Endgame (the book is available in full on the website). Thanks to MIT for making it available to the public: ::Video of Amory Lovins on Winning the Oil Endgame (if you need a Realplayer codec, try the freeware Real Alternative).