's Gary Vaynerchuk on Organic Wine: Part 1

SustyLUNCH»’s Gary Vaynerchuk: Don’t Pigeonhole Wine as Douchebag Thing >>VIDEO 2.5 minutes WATCH>> on WATCH>> IN WIDE SCREEN HERE.

Charismatic, unconventional oenophile and entrepreneur, Gary Vaynerchuk, has attracted a cult-like following (self-described "Vayniacs") of more than 60,000 viewers per day to His show also just got picked-up by Revision3 so you can now also check it out there in a super-shortened, attention-challenged version. He also happens to be passionate about sustainable, eco-smart living. Sitting down for a susty lunch to discuss organic wine at Cookshop with us, Gary introduces himself and his philosophy in this first of four videos. Gary spills that the birth of was sparked by his competitive nature (with internet überstars Ze Frank and Amanda Cogdon) and got set ablaze by a mid-life crisis. The money quote:

The game needs to change. Wine doesn't want to be pigeonholed into this douchebag thing. People want to drink wine, enjoy it, bring family together...
Be sure to also watch Gary discuss how he helps the environment in part 1 of our TreeHugger eco-tips series. And see all the other TreeHugger eco-tips here.