News Environment Toyota Launches Pixis Epoch Minivehicle in Japan (70 MPG US for <$10K) By Michael Graham Richard Writer University of Ottawa Michael Graham Richard is a writer from Ottawa, Ontario. He worked for Treehugger for 11 years, covering science, technology, and transportation. our editorial process Twitter Twitter Michael Graham Richard Published May 14, 2012 Updated October 11, 2018 10:08AM EDT ©. Toyota Share Twitter Pinterest Email News Environment Business & Policy Science Animals Home & Design Current Events Treehugger Voices © Toyota 70 MPG is on Japanese Fuel Economy Test, Though Toyota has just launched the Pixis Epoch in Japan. It's a front-wheel drive minivehicle with a starting price of ¥795,000, which converts to under $10,000. It was designed for great fuel efficiency and low cost, giving Japanese drivers an option that, sadly, North-American drivers don't have (the best options are still to walk, bike, or take transit, but if you're going to drive, you can do a lot worse than a minivehicle). Toyota writes: All models are equipped with the eco-IDLE*3 system—an idling-stop function that shuts off the engine as the vehicle comes to a stop (approximately 7 km/h or less)—and other fuel-saving features to achieve a fuel efficiency of 30.0 km/L under the Japanese Ministry of Land, Infrastructure, Transport and Tourism (MLIT) JC08 test cycle and CO2 emissions of 77 g/km. All models exceed the MLIT 2015 fuel efficiency standards*4 by 20 percent, and in combination with certification for emissions levels 75 percent lower than the 2005 standards of the MLIT approval system for low-emission vehicles, the Pixis Epoch is eligible for tax reductions under the Japanese government's tax incentive program for environment-friendly vehicles. The fuel economy is 30.0 km/L (70.6 mpg US), which results in 77 g/km of CO2 emissions. But that's under the JC08 test cycle, which is laxer than the EPA's fuel economy test, so the Pixis Epoch would still be getting a very good rating under that test, but not quite 70 MPG. Via Toyota, GCC See also: 2016 Toyota Prius Hybrid to Be Made in U.S.