Culture Sustainable Fashion The Hunt Helps Online Shoppers With Difficult-To-Find Items By Starre Vartan Writer Columbia University Syracuse University Starre Vartan has been an environmental and science journalist for 15-plus years. She founded an award-winning eco-website and wrote a book on living green. our editorial process Starre Vartan Updated June 05, 2017 Photo: The Hunt. Share Twitter Pinterest Email Culture History Travel Sustainable Fashion Art & Media Holidays Community It's happened to almost everyone I know: You find the perfect fill-in-the-blank (shoes, wedding dress, birthday scarf for your sister) online — you see it on Pinterest, or spot it in a random image on a fashion site and it's not credited. Now what? You get the whole Internet to help you find it. A new site called The Hunt, recruits members to find those must-have (and previously un-findable) items. Supermodel and TV host Tyra Banks is an investor, and she's been bringing some celeb-style attention to the idea. "It truly sucks to discover a great style item but not be able to find and buy it. The Hunt solves that fashion dilemma in a fun and innovative way," Tyra tell's Women's Wear Daily. "What I love about The Hunt is that women help other women find their perfect outfit [head-to-toe]. I am excited to be part of this new approach to collective retail and styling." How does it work? Simply join the site, then upload a picture of the item you are looking for. You can indicate whether you are looking for that exact item, or just something similar (choosing 'this exactly' or 'similar to this'). There's also a "This Look for Less" choice, in which people post high-end items and try to find discount versions of them. Successfully found items are marked as such, showing a link to a site where it can be bought, along with price info and other pertinent information. It's kind of addictively fun to see which items have been found and where. And items range from "hair like this" (the answer involves both haircut suggestions and product info), to T-shirts with funny sayings on them, to shoes, bathing suits, jackets, jeans and dresses.