A must-read book for business leaders. Naked value is the ultimate value a product delivers to customers, or the benefits that remain when a product is stripped of most of the energy and material resources required to manufacture and deliver it.
Hsu's case for the superiority of a carbon tax over other methods of pricing carbon is throughly and eloquently made. But will it actually help us get past our collective aversion to the word 'tax'? That's frankly the bigger question.