Got a green business in the US? What's the most important thing you can do for your green business plan? Avoiding 'green marketing myopia' is what. To do that you want to "...make sure it offers benefits to the consumer beyond just environmental ones". See a detailed discussion of green marketing myopia here. Find out how to avoid it at New York Designs' "Business of Green Products" course, coming up next Saturday, 11 November 2006. From the course promo: - "Invest a morning this fall to learn how to use "eco-design" strategies to trigger enhanced and new products that are at once profitable, innovative, sustainable and able to compete in a global marketplace fast becoming "green". Learn strategies for reducing environmental impacts throughout a product's life cycle, and how to use effective tools like Life Cycle Assessment".