Valencia Design Week 2010: The Three Little Pigs, a Cardboard Fable (Photos)

Three Little Pigs by Sanserif Design Studio PHOTO

Three Little Pigs by Sanserif Design Studio. Image Credit: Sanserif

Here's a fun installation by Spanish design studio Sanserif Creatius, called The Three Little Pigs. It is a fable about the value of the materials with which we design. Exposed in the middle of Habitat Valencia, as part of Valencia Design Week, the beautiful pieces of furniture represent classical objects from the 18th century til now, revamped in cardboard, a fully renewable and biodegradable material.

three little pigs valencia Photo

Image Credit: Sanserif

About a dozen objects, from a chest of drawers with a baroque mirror to a clock, and seats inspired by typography, designed by the Valencian designers Sanserif Creatius, prove that beautiful cardboard furniture is possible. Moreover, the exhibition wants to inspire other exhibitors of the fair to make eye-catching stands that leave no trace. LED lighting and eco-friendly additional material (all the leaflets are printed on recycled paper with vegetable inks) stand as examples. Everything of the Three Little Pigs show is being reused at other events, resulting in zero waste, a big contrast to most trade fair stands.

three little pigs dancers photo

Dancers at the Three Little Pigs. Image Credit: Sanserif

For the opening, dancers dressed in black with details of cardboard, performed on top of the furniture to show its strength, and encouraged visitors to try out this type of home furniture for themselves.

three little pigs designer photo

Designer Ana Yago at Three Little Pigs. Image Credit: Petz Scholtus

Designer Ana Yago believes that cardboard has long since expanded from the industrial sectors into our homes as well as the most exclusive work places. ::Sanserif Creatius
More from Valencia Design Week 2010:
"Cosas" by Patricia Urquiola
Rugs! Natural, Ethical and Beautiful

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