Shoebox is 100% Recycled. But Wait, There's More...
Here is a neat demonstration of good packaging design. You take the crappy coarse 100% recycled pulp that egg cartons are made of and you mould it around the shape of shoes so that you still have packaging to protect the shoes, but because it is the shape of the shoes rather than the shape of the box. Like an egg carton, the moulding adds strength so you can probably stack them pretty high.
And why fill the shoe with disposable tissue? Newton Running sticks a pair of socks in one and a reusable shoe bag in the other.
Don't know anything about the shoes, but love the box.Via PSFK
Warren covered the design of shoes in Runners World Chases Down the Green