Hello, Ticino. Electra has had a lot of success marketing affordable bikes for that chunk of the biking public that is not about to ride a century, yet won't settle for a generic Wal-Mart model (we know Sarah Michelle Geller is fond of her Amsterdam). But this kicks it up a notch. Due out in the fall of 2010, the Ticino is rumored to be completely purpose-built by Electra (except for the drivetrain) and will come in 1, 7, 8, 16, and 20-speed configurations, and range from $500 to $2000. The Ticino is clearly designed to appeal to those wanting a bike from the bygone glory days, but with the upgrades offered by contemporary manufacturing. There's something about the reversed brake levers, down-tube shifters, and elegant cargo racks that just makes us a bit hot under the collar. Is that normal?
More pics below
According to Electra's Facebook page, we'll be getting more details on the Ticino in the next few weeks. Clearly an eye pleaser, we'll have to wait for more details to pass judgement on the durability and rideability of this weekender/commuter bike.
With bike sales beating the tanking auto industry, this might be the perfect time to introduce people to a more affordable incarnation of the Rivendell.