Reflections on consumption and minimalism. . . in Business Week?

I had to crib that headline from Core77, it is such an odd article to see in Business Week. Akiko Busch instructs:
Make less, buy less, use less, throw away less.
Russell Davies, a branding expert, writes:
"Once upon a time, packaging wasn't disposable, it was useful. We didn't think about recycling biscuit tins, because we kept them, they were useful. And now they're even more valuable than they were. So I'm wondering if there's a way of thinking about packaging sustainability that makes it more valuable, not more recyclable. Does that make sense?"
Busch notes that minimalist design costs a lot:
In a wasteful age, faux simplicity masks our overindulgence.
Wow. ::Business Week

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