Wooden accessories often stand out, above their plastic counterparts, thanks to the natural grain and beauty of the wood. While ensuring that the wood is either sustainably harvested or resourcefully recycled is a big plus, it's also important to keep your greenwash radar on and alert. Creating wooden watches with recycled wood and backed with a "one-for-one" tree-planting program, Analog Watch Co. makes classic, contemporary-styled timepieces that apparently have the "first ever soft and flexible wooden strap."
The result of months of design experimentation, Analog Watch Co.'s "Carpenter" line of watches are made with lumber off-cuts, natural adhesives and come with recyclable packaging. There are a variety of styles, from dark, ebony-coloured woods, to russets and blonds -- with all of them being offered in either a minimalist watch face, or with hour markings.
In addition to using recycled wood, the company has also partnered with conservation nonprofit Trees for the Future, implementing a "one-for-one" tree-planting program, where every watch purchased means a tree is re-planted.
Boosted by a hugely successful Kickstarter crowdfunding campaign that raised 735 percent of their original goal, the Philadelphia-based company's pieces have now been showcased at MoMA, San Francisco Museum of Modern Art and elsewhere.
In a overly digital, plastic world, combining wood with analog time seems like a perfect match, bringing us back to simpler times. Prices start at USD $149.99, there are also special "experimental select" editions available. More over at Analog Watch Co.