From using fabric remnants to woolly recycled bits, there is more than one way to make a recycled rug. Using red as an attention-grabbing colour, calling us into action, Dutch design duo rENs is now teaming up with global carpet company Desso to create Re-vive rugs, which are designer rugs from outdated collections, remade anew by manually over-dying them in vivid reds and other rich colours.
Red was used to boldly highlight the problem of waste, and has been used by rENs in previous projects. rENs and Desso are collaborating to build a new "circular" economic model that involves recycling, reusing and "re-manufacturing." Via rENs:
Rather than see the products come to an end and possibly finish up as waste, rENs uses a dying process based on the colour red to create unique new products. In the new collaboration with Desso, they will be merging the colour red with the yarns of some of Desso's out-of-date carpet collections. The handcrafted process means that each time, the designers are interpreting the mix of dye and yarn and creating an individual work of art -- testament to the idea of giving consumers exciting new concepts and designs from existing materials.