Quote of the Day: Method Co-Founder Adam Lowry, on Green Style
What the style element does is it creates mass market relevance for a green product. And I'm not just talking about Method right now, although that is very much our strategy. We're not the first company to think cleaners should be green, but we are doing them in a way that makes them accessible both from a price-point standpoint and from a design/aesthetic standpoint to everyone else who isn't this sort of tree-hugging granola -- forgive the expression ...
Why would you do all this green stuff and then just hang out with other greenies? That's one of the biggest reasons why the traditional environmental movement has not succeeded. It's not democratic.One of the big goals with Method, and why design and sustainability are inextricably linked in our brand, is that if you don't have the design element, you're only going to appeal to people who are already green, so you're not actually going to create any real environmental change ... To us, "sustainability" and "green" are just aspects of the quality of our product -- they are not a marketing positioning ... I mean everything should be that way. Just build it into the quality of the product and let the experience of the product be the real hero.
--Method Co-Founder Adam Lowry, in an interview with Grist (Method's other co-founder, Eric Ryan, chimes in as well), on the importance of combining sustainability and design