Oscar Goes Green with Adidé's Jan Klingberg


Yes, we love that stars show up to the Oscars in hybrids to partially compensate for the ridiculous stretch SUV action of their brethren. But imagine Joan Rivers gasping over a bamboo silk gown? Or Isaac Mizrahi inappropriately grabbing a breast draped in supple hemp? And then seeing the dress plastered all over People and Us Weekly? It could all start happening on Sunday, people. Celebs have two more days to check out Jan's Klingberg's Adidé Oscar Goes Green wares at the Beverly Hilton. The gown worn on the Red Carpet will be auctioned off afterwards, with the proceeds going to the Conservation Alliance. Which gorgeous celestial bod will go green (feel free to speculate below)?The Oscar Goes Green gowns are made of Bamboo and Hemp Silk, with trimmings and embellishments that include decorative leaves cut from silk organza, fresh water pearls and rough cut garnets. The gowns are a departure from Adidé's more overt, message-driven wear. They strive to evoke classic Hollywood glamor with fishtail trains, draping at the back, and off-the-shoulder styles.

"We wanted to make the dress very symbolic as well as show what can be done with bamboo fiber," Klingberg says. "You can be sustainable and still have fashion."

Prior to launching Adidé, Klingberg worked with Ralph Lauren and Donna Karan. Adidé (pronounced ad-dee-day) is Hungarian for "give me more," which is defined in terms of making the right choices and appreciating and respecting the things we have instead of accumulating more possessions. With all the SWAG about, it may be difficult for Academy honorees to keep this in mind. But eco-SWAG and thoughtful gowns prove welcome drops in the in the celebutainment bucket. Via Kyrian Corona at Makeover Media. :: Adidé. Phone 818.753.9444 for info.