More on Binvention

The Binvention, discovered by Petz at the London Design Festival, gets major coverage in the New York Times, which says it "turns four used plastic bags into a filing cabinet for rubbish and recyclables". It is a simple but effective design, yet costs £59 (US$110). The story is another demonstration of how hard it is to bring new products to market at reasonable prices, even after a series of redesigns and compromises.::New York Times