Milan Furniture Fair 2010: Super Posh (and Pricey) Green Furnishings by Moroso

moroso patricia new spring urquiola milan furniture fair photo

New Spring sofa by Patricia Urquiola. Photo copyright Mairi Beautyman

I've always been a fan of Moroso -- the brand is just so lux and classy....although very expensive, and not green. Until now. The Italian furniture manufacturer has not one but three eco-slanted items in its collection for 2010, debuting at Salone Internazionale del Mobile 2010.

First up, the cushy, sleek, and classic New Spring sofa (retailing for $12,000 or just over $14,000, depending on size) by big-name designer Patricia Urquiola. Instead of chemical-heavy petroleum-based upholstery foam, she went for an innovative and renewable plant-based fiber.

NEW SPRING moroso milan furniture fair

New Spring sofa by Patricia Urquiola. Photo copyright Moroso

New Spring's organic cotton covers are completely removable -- a feature which, frankly, all sofas should have. Who knows how many of these large and resource-heavy pieces of furniture have been tossed after a single careless cigarette burn or spill of red wine.

BETH philippe bestenheider milan furniture fair

The Beth chair by Philippe Bestenheider. Photo copyright Moroso
Philippe Bestenheider's mod and colorful indoor/outdoor Beth chair is made of 100 percent recycled materials -- the cover is recycled rubber from tires and the stuffing is polyester from recycled PET bottles. According to the press release, Beth is also sturdy and easy to take apart for recycling at the end of its life cycle:

The reconditioned rubber is water repellent, tough, free of toxic emissions, and comes in a range of decorative designs (macro prints of 70's fabrics printed directly onto the rubber). Furthermore, the construction method was chosen to facilitate the recovery of all its components, by keeping the padding separate from the external upholstery.

Then we have Japanese designer Tokujin Yoshioka's Memory chair, made with recycled aluminum that changes in form when you sit in it. You'll find it here: Milan Furniture Fair 2010: The Green Preview.

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