Milan 2007: The Best Up Circuit


There's good news for all you eco-design hunters at the Salone del Mobile this week - we've found some help people! The Best Up Circuit has been created to find the best eco-design exhibits during the furniture fair. Two Italian journalists, Clara Mantica and Giuliana Zoppis, came up with the idea to create a free sustainable design street map after last year's show. They say, 'after long hours spent - a little like looking for needles in a haystack - searching for "sustainable" events and products. We said to ourselves "Why not do something to raise the profile of these ventures and really value the eco-design?"' Huh... funny, I am sure we mentioned something about haystacks and needles just a few days ago! The Best Up (Beauty, Equality and SusTainability, UP is an invitation to wake up, to get moving), street map will be handed out around the city and there will also be postcards strategically placed in pubs and bars. Incase you don't happen upon any Best Up information on your chosen route, you can go to their main stand at the Fabbrica del Vapore, (the steam factory) and find them at the via Procaccini 4 entrance. Already marked on the Best Up map is our recommendation of the Sofar Sonear Showroom, but there are plenty more to check out - it seems this year those needles won't be so hard to find after all! ::Best Up