Well ain't that Israel... after more than a year writing about the environment climate over here in the Middle East, we were pleased to see green residential projects are taking root in these parts ...well that's what the title of an article we read in today's Haaretz promised: "Green Thinking Starts At Home". As we flitted through the article, we can still see the all-too obvious divide between the definition of green in Israel and what our US-based TreeHuggers are reporting.
A survey by Ambassador Real Estate when marketing a project found that most potential homebuyers have no idea what green building means: 86 percent of the respondents rejected the idea of paying more for such an apartment. The rest agreed to pay 5 percent more than a regular one would cost.
For example, the story presents Innova Kitchens in Herzliya — a company marketing kitchen cupboards with a convenient method for separating recycling into different categories. There's nothing wrong with being prepared, and it is a cool tool to brag to your neighbors about, but no national recycling collection service exists in Israel. Little green houses for you and me, in Israel? Hopefully soon. TreeHugger related: Israel's Dudes & An Israeli green building contest ::Haaretz