In Toronto, Mayor Rob Ford calls employees who sleep on the job a "complete embarrassment" and "a black eye on the city." Someone should tell him about changes in the way people work. The designers of the Ostrich Pillow have written:
Ostrich Pillow Light. The designers, Kawamura-Ganjavian, have introduced the new, Ostrich Pillow Light for people on the go, or for those who might have found the other version just a bit too extreme.
Working patterns are constantly evolving. We gradually spend more time in our working environments, and this in turn means that we often need to make work and rest fully compatible within the same space. Some cultures have assimilated this concept more naturally than others, but in general the workplace has rarely adapted to this new working-resting paradigm.
The designers claim real benefits for the power-nap. Rob is always on the run, and understands the importance of transit, so he might really appreciate this:
Did you know that a power nap of around 20 minutes increases productivity by more than 30%? Why not make the most out of our time in transit? That’s why we came up with the idea of a device which helps you disconnect, dream for short periods of time and get to your destination with a smile on your face. This is when the dream of OSTRICH PILLOW LIGHT came to life.
Seriously, while the original Ostrich Pillow may have worked well, it did make users look like a Teletubby. This model is a lot more accessible and I could easily imagine regular airplane travellers using it; it is designed not only to be comfortable but is filled with " special silent silicon micro-beads to enhance sound reduction whilst remaining light-weight." I want one.