It's A Wrap: Clever Packaging from Japan

tofu in balloons photo

When I was in Japan I was appalled at the amount of waste in packaging, where things were often wrapped in three layers of plastic and paper; all magnificently designed and beautifully done, but generating a lot of garbage. Things may be changing; Ping Mag covers innovations in packaging that reduce waste significantly. Two of my favourites are the tofu packed in balloons; when you pierce it with a toothpick only a tiny bit of plastic remains. Also available with pudding.egg cups closed photo

This package still has more layers of protection than it really needs,

egg cups open photo

There is the egg box, the foil top, the paper cupcake wrappers, all surrounding- pudding in real eggshells. Extravagantly lovely. Lots more at ::Ping Mag
It's a Wrap: More on Packaging Design in TreeHugger
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Tags: Japan | Less Is More

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