22 year-old student designer James Chu set out to design and create "portable, cheap, lightweight and eco-friendly furniture," and the result is Perfect Perch: a modular, multi-functional, cardboard chair. According to the site, "The initial challenge was to produce a commercially viable temporary seating solution. The target market at the time -- students -- meant that the chairs had to be made from a material that was very low cost and have minimal disposal impact - cardboard."
Using the chair, which can be folded up for easy transport and also used as a bag, is as easy as 1, 2, 3; just stop, pop, and perch. And James is no dummy when it comes to marketing the Perch; he's designed it to function as an advertising space as well, envisioning a big market: "Somewhere like Goodwood Racecourse could commission 1,000 carrying their name or a sponsor’s message and people could use them at the racecourse and then take them home afterwards. They would make excellent souvenirs."