It is a stunning website with poetic copy- "Underlying the concept of WASARA is the legacy of the Japanese aesthetic and value sense. Japan has a tradition of good manufacturing backed by excellent skills and techniques, one of the most refined food cultures in the world, and a spirit of hospitality and courtesy. These are essential for days of spiritual fulfillment." -for a disposable paper plate.
They say "it is designed to minimize the environmental burden, a global issue of our time. Therefore Wasara employed reed pulp and bagasse (sugarcane waste) for its material....it is eco-friendly tableware complemented by spiritual richness."
I almost choked on my sushi when I read this:
"As paper tableware, the WASARI series is ephemeral. The materials, reed and bagasse, will return to the soil in the end. Since ancient times, human beings have lived side by side with nature, conversing with and learning from it. Everything- human beings, animals, trees and weeds- returns to the earth from which new life springs.
After serving at people's gatherings, WASARA also returns to the earth. Wasara, a one-time only paper ware plays a role in enriching one's mind, despite its ephemeral nature."
Now if that isn't the best justification ever for tossing something in a landfill, I don't know what is.
It is beautiful stuff, beautifully presented. But to justify disposables by saying "After serving at people's gatherings, WASARA also returns to the earth" is romantic and poetic, but it is egregious greenwashing. ::WASARA via ::CribCandy
More disposables on TreeHugger:
When Disposable Plates are Green :
Sexy Disposable Dishes?
Party Plates Without the Problems
Reduce Waste: Lose the Cafeteria Trays
More Greenwash Watch:
Greenwash Watch: Has Green Advertising Nuked the Fridge?
How To Spot Greenwashing
Greenwashing Index: Rate Your Favorite
The Semiotics of Greenwashing