GreenBuild: So Many Booths, So Much Greenwashing

greenbuild overview photo

GreenBuild is just huge, 800 booths, 30,000 people, there probably are more green vendors and green architects in this room than there are green clients in America. One doesn't even want to think about the carbon footprint of bringing everyone to town for this thing, but they just had to change the name of Architecture 2030 to 2035.

The start was inauspicious.

kimberley-clark photo

kleercut image

The very first booth at the bottom of the escalator was for Kimberley Clark, manufacturer of Kleenex and notorious for clear-cutting Canada's boreal forests. Greenpeace Canada claims that Kimberley-Clark continues:

"to rely on paper and pulp made from clearcut ancient forest including Canada’s Boreal forest. Kimberly-Clark clears these ancient forests, essential in fighting climate change and providing home to wildlife like caribou, wolves, eagles and bears,into products that are flushed down the toilet or thrown away."

kleenex photo

Not only that, a woman standing near the booth talking on the phone started yelling at me, saying "you can't take photographs in here!"
and only backed off when she saw my press pass. Right- a show about design in a room full of architects with cameras around their necks and she says you can't take pictures. I wonder why.

Fortunately, the first was the worst; there were other more innocuous greenwashers, but there was also a lot of very interesting stuff that we will post about shortly.

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