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64 -- percent of consumers polled said that "reduced energy costs" would be the most important reason in their decision to either purchase a new green home or remodel their current home to be more green. This according to a survey conducted for the National Association of Home Builders (NAHB), in anticipation of their National Green Building Program, which will launch early next year at the 2008 International Builders' Show in Orlando.
The survey, conducted the week of October 15 by national polling firm Public Opinion Strategies, polled 800 registered voters about how important certain items would be in their decision to either purchase a new green home or remodel their current home to be more green. The second-highest scoring reason, at 55 percent, was "because it would be healthier." And 49 percent of those surveyed say it's "the right thing to do for the environment."
"That's a pretty strong showing for altruism," said Neil Newhouse, partner with Public Opinion Strategies. "But cost is the overriding concern. That's something that all green players -- builders, regulators and advocates -- need to keep topmost in their minds." ::HGTVpro via ::LOHAS