No, it is not a soy smoothie! What were you thinking? This a serious product that was 6 years in the making. It's a roof shingle from Ontario, Canada, with the look of cedar 'shake'. And the Enviro bit? we're told it is produced from a mixture of post industrial recycled plastics, recycled rubber elastomers and cellulosic fibres. The true ingredients are kept a bit fuzzy, like KFC's "eleven secret herbs and spices". but their website does inform us that manufacturing 'waste' is recycled for further production and the Shakes themselves can also be recycled. Low maintenance, a 50 year warranty and resistance to wind, hail, mould, mildew and insects are also offered as reasons for the environmental superiority of the shingle. If your roof needs a new coat give them the once over. ::Wellington Polymer Technology