Here is what the blurb says: "EnviroDevelopment is a scientifically-based branding system designed to make it easier for purchasers to recognise and, thereby, select more environmentally sustainable homes and lifestyles. Certified developments will have been carefully designed to protect the environment and use resources responsibly." Following in the wake of programs like the Building Sustainability Index (BASIX), this is an initiative of the Queensland Branch of the Urban Development Institute of Australia. EnviroDevelopment was officially launched yesterday with the first five housing developments being showcased. The website can be a bit obtuse about what it all means, but dig into the 43 page Standards document and the fog clears somewhat. Housing developments can apply to be certified and labelled an EnviroDevelopment so long as they meet these standards. They include detail like: retaining 40% of native trees over 3 metres. A minimum of 40% of demolition, land clearing or civil works to be recycled on site. A reduction of greenhouse gas emissions of 40% compared to historical data. And just to show they aren't fixated on the number 40, how about a minimum of 20% construction to be a combination of reused, high recycled content or renewable materials? And on it goes, covering the six issues of ecosystems, water, waste, materials, community and energy. Apparently they have gone to all this work setting up this apparently world first branding scheme, because environmental sustainability in residential development is "fast becoming a key marketing edge." ::EnviroDevelopment, via ABC Online.