[Ed. note: This is the fourth in a series of guest posts by David Carlson, co-founder of Designboost, an inaugural event that's focusing on sustainable design. Read the first two posts here and stay tuned for more!]
Day two of Designboost was all about boost chats (formerly known as lectures). They took place at Europaporten conference center in MalmÃ¶, featuring some nice architecture by Sten Samuelsson. Twenty five invited boosters gave interesting talks on the 2007 main theme "sustainable design". There where everything from designers, architects and professors to futurists and ethnographers on stage.
Satyendra Pakhale told us that consumers should be seen as individuals. Stephen Burks showed his new video from Peru and his work with integrating local craftmanship with international distribution. Kristina BÃ¶rjesson talked about the important mechanism behind affection leading to attachment (and long time relationship between owner and product). Kristina Dryza told us how to use culture, traditions and beauty of a homeland as attributes for sustainable design.
The founder of the urban transportation brand Biomega, Jens Martin Skibsted, presented how he is trying to transform urban commuting from (dirty) cars to cool clean iconic bikes. Katarina Graffman and Ida Hult of Trendethnography read upon how to help designers to create landscapes of possibilities for social life, not products for users.
In all, the boost chats turned inside out of the concept of sustainable design and gave it a challenging and extended meaning. I will be back with further info within a day or two about a side event during the Boost chats by students from Lund University. ::Designboost