In 1916 he commissioned a typeface that was "unmistakably to the 20th century," and in 1931 he replaced the geographic map with a diagrammatic one, based on an electrical circuit. He hired the best artists and architects (this poster is by Man Ray) and built a system where new walkable suburbs could coalesce around his stations.
Well, the bad news for wannabe Picks is that he worked exceptionally hard, often ending up at remote stations after midnight in his regular trawls of the network to check that the staff members weren't slacking."
We conclude that if you want to get people out of their cars and build a sustainable society, then you have to design it really well, think about all aspects of it right down to the typefaces, and make it attractive and interesting and fun. Like Frank Pick did. ::International Herald Tribune with a great slide show here.