Design is the Problem (In Sustainability)

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Nathan Shedroff, a graduate of the Presidio School of Management's Sustainable MBA program, recently presented at the International Council of Societies of Industrial Design (Icsid) conference in San Francisco. He says "Design is a big part of the sustainability problems in the world. Design has been focused on creating meaningless (often), disposable (though not responsibly so), trend-laden fashion items—all design. Graphic design is particularly bad, though paper materials, at least, have a huge potential to fix this problem."

He has put his remarkable presentation online as a PDF which is worth seeing. ::Nathan.com via ::Designverb

Tags: San Francisco

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