Cameron Sinclair introduces the Dead Prize for "designs that have had a negative impact on the planet"

Mall of the world
© Mall of the world via Designboom

Cameron Sinclair probably has had more TreeHugger love than any other person, with his own tag and at least 47 entries. He's moved on from Architecture for Humanity and is now Executive Director of the Maddox Jolie Pitt Foundation but in his spare time, he has announced the establishment of the Dead Prize. He explains:

Many design writers wax lyrical about what is and what is not design - it is actually pretty simple, if it is not nature, it has been designed. As a post-industrialized world, design is everywhere.

In the past decade we have seen an explosion of honors and awards for the most innovative and forward thinking solutions. Yet no one recognizes the projects that have caused harm to the environment - designs that are helping shorten our existence on this planet. This is why we created the DEAD prize. Let's recognize the bad, honor the failures and hopefully do something to rectify these designs against humanity.

Cameron Sinclair© Cameron Sinclair

There are a few awards like this for architecture, including the Carbuncle Cup in the UK, but Cameron aims the Dead Prize at the bigger target, the whole design world.

It's easy to make a submission; just tweet it to @deadprize. I am going to submit the Mall of the World, 48M SF of air conditioned pleasure palace in Dubai.

Cameron was always gutsy; at sixteen he went around to the firms listed in an article on the ten worst buildings in Bath, where he was living at the time. The responses are similar to the ones I have used to justify things I did as an architect (and why I stopped being one)

The results were eye-opening from "yup, we screwed the pooch on that one" to tales of protracted bureaucratic involvement in a social housing solution. It became apparent that the failures of design could have just as big an impact as our successes.

There is always a reason. There is always something to learn from our mistakes. It's time to look at the worst of them and figure out what.

More at the Dead Prize

Cameron Sinclair introduces the Dead Prize for "designs that have had a negative impact on the planet"
There sure are a lot of them, and now they get what they deserve.

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