Reusable Water Bottle Tracks How Much Plastic You Keep Out of the Trash

There's a good shot that if you're reading this, you use a reusable water bottle. You know that it keeps a lot of plastic bottles out of the dump, but how many is hard to tell. That's no longer the case, thanks to the 999Bottle, which has three numbered rings to let you count how many times you fill it up- and how many plastic bottles you don't buy.

The 999Bottle is the work of Fernd van Engelen at Artefact. It's a smart, simple way to make the impact of a reusable water bottle more tangible; putting a number on it makes it more of an accomplishment. To take things further, van Engelen created an iPhone app to convert your number into things like how much oil you've saved:

  • You've saved 117 bottles! That's equivalent to the amount of oil KITT needs to tubro boost 50 yards with the Hoff and a damsel in distress on board.
  • You've saved 1,063 bottles! That's equivalent to the height of the Eiffel Tower. Oui, oui!

It's a conversation starter, too, not to mention that the bottle itself looks great, made of stainless steel with a rubberized base. To get it to market, van Engelen has started a Kickstarter campaign, and already raised nearly $16,000 of his $99,999 goal. Here's his pitch:

It's a worthy cause, especially if you don't own a reusable water bottle. If you do, I urge you not to buy another- but maybe you can contribute anyway!

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