Vivienne Westwood says "Buy less"

climate revolution london fashion week
© Ian Gavan // Getty Images

Fashion designer Vivienne Westwood has used the runway to promote climate change messages in the past, and her most recent collection is no different. At London Fashion Week, models wore shirts and hats with the message "Climate Revolution." Despite pretty floral prints, zombie-like makeup in black, white and red hinted at something more dire.

After show on Sunday, Westwood told the Telegraph that we need to "buy less," choose quality, not quantity. "Everybody's buying far too many clothes," she said, regardless of income level.

"It doesn't mean therefore you have to just buy anything cheap. Instead of buying six things, buy one thing that you really like. Don't keep buying just for the sake of it.

"I just think people should invest in the world. Don't invest in fashion, but invest in the world."

London Fashion Week 2013© Ian Gavan // Getty Images

Fashion Week is an unusual place to find such an anti-consumerism message, but it is fitting with Westwood's punk aesthetic.

Vivienne Westwood says "Buy less"
A climate change message finds a place at London Fashion Week.