Shoe manufacturer TOMS is no stranger to philanthropy. Founded on the principle that for every pair of shoes sold, a pair would be given to a child in need, the company's six-year history has shown an unswerving dedication to their causes. Now, sharks are in their sights.
Inspired by TOMS founder Blake Mycoskie's shark-diving foray with the RJ Dunlap Marine Conservation Program at the University of Miami, the university and the entrepreneur decided to team up to create a shoe that would in turn help to protect marine life, and sharks in particular.
"As soon as we got back from the trip, we touched base with Blake's people and started to work on the shoe, and the group provided the design and we provided the content," said Dr. Neil Hammershlag, director of the RJ Dunlap Program.
Based on Northeastern nautical wear, as described the company, the limited edition Shark Shoe for men and women features a madras pattern and is lined with linear shark silhouettes. The proceeds from each pair are going to shark protection.
The Shark Shoe Vegan Classics are $54, available at TOMS.