The GreenShows Pop Up at Bloomingdale's SoHo for Earth Day (NYC Event)

greenshows bloomingdales earth day photo

Photo: courtesy The GreenShows

With Earth Day just around the corner, there's bound to be a bevy of green fashion coverage hitting the mainstream media outlets; eco-friendly fashion on Earth Day? How original. But really, putting sarcasm aside, I am excited about green initiatives--literally--popping up at retail locations such as Bloomingdale's SoHo.

On Wednesday, April 20 through Saturday, April 23, they will host "The GreenShows Spring Ecolux Designer Pop-Up Shop" with ten fashion and accessories designers "in celebration of Earth Day 2011," according to the press release.

Even if Earth Day is an excuse for a mainstream high-end department store to highlight the work of some of my favorite fashion labels, I don't mind, it's a step in the right direction.

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Study NY by Tara St. James Fall 2011 at New York Fashion Week. Photo: Emma Grady

Designers showing their spring 2011 collection at the Ecolux Pop-Up include: STUDY NY by Tara St James, Samantha Pleet, Suzanne Rae, The Battalion, H. Fredriksson, Artists and Revolutionaries, Ajna Collection, Robin Brouillette, and accessories collections by The Sway and Sprout.

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Luis Valenzuela Spring 2011 at New York Fashion Week. Photo: Emma Grady

The pop-up shop will feature local artistic talent as well. Susan Benarcik will design a site specific art installation. Plus, exciting news for window peepers: all three of Bloomingdale's Broadway street level windows will feature the designers and a one-of-a-kind couture gown by Luis Valenzuela, who I interviewed in September at Fashion Week.

Visit The GreenShows and Bloomingdale's for details on in-store events.

Designer Carrie Parry Pops Up At Bloomies SoHo, Too

carrie parry fall 2011
Carrie Parry Fall 2011. Photo: Carrie Parry

Also at Bloomingdale's SoHo (504 Broadway, New York, NY 10012) this month, Carrie Parry, who will host a trunk show on the 3rd floor from April 14 - 17, featuring a capsule collection preceding the labels' fall 2011 debut.

I covered the collection here and I'm impressed by the overall design, which features detachable pieces; sustainable materials, like organic cotton, handwoven silk and recycled jersey; and local manufacturing, made in New York City.

Also a stylist and the founder of, Emma Grady is the resident fashion expert at Find her on Facebook and Twitter.
More on the Featured Green Designers
LA Fashion Week Preview: Carrie Parry's Classic Office Wear for Fall 2011
New York Fashion Week: Tara St. James Schools Us in Zero-Waste Design for Fall 2011

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