Reincarnated Rags. By Junky Styling, TRIAD, et al.
Been following the judging of our Umbrella Inside Out competition? Some of the entries might remind you of the panache of Junky Styling, whom we mentioned nine months ago. They are still getting press coverage for their "style savvy" look achieved from the refashioning of preloved clothes into new designs. A recent piece in the UK's Daily Mail suggested that this "artful blend of vintage pieces and customising, with a careful eye on the ethics of the fashion world" has been attracting the likes of Sadie Frost, Gwen Stefani, Russell Brand and Stella McCartney. Although at it since 1997, Annika Saunders, and Kerry Seager were not the first to commercialise their idea, (under the Junky Styling moniker). Go further back to say 1991, when Dorothy McKenzie's seminal tome: Green Design - Design for the Environment, hit book shelves, it carried the case study of Reactivart, a designer's collective that took apart everything from sample books to wool sweaters and reconfigured them. Alas now defunct, I'm sure the members of that group welcome the ...
Top pic: some of Junky Styling more recent work. Lower pic: their earlier creations.
... newcomers to today's more responsive marketplace. TRAID, another player on this field even has a growing chain of retail outlets. And one of their trainees has gone on to set up her own label, Orinoco. With all this activity happening the British Fashion Council didn't want to be left out of the action and will be launching Estethica, a dedicated exhibition space for 'ethical fashion designers', at their acclaimed London Fashion Week, coming soon (19 to 22 September) to London's Natural History Museum. To get their gear swaying down Estethica's catwalk, designers have to show evidence of subscribing to three categories: Fair Trade, Organic Production and/or Recycle. Nice to see mainstream rag trade starting to get on board, with some vigour. Finally. Almost makes me want to sling that tape measure around my neck and pick up the shears once more. Maybe I should've even reworked a brolly.