For designers, it can pay off to know the lifecycle of a garment. A single visit to their manufacturer in China inspired California-based fashion brand Publish to create something new out of leftover fabrics--en route to the incinerator--and use them as the core material for a collection of men's basics out now, called "Second Chance". As seen on Cool Hunting, the limited-edition collection is comprised of t-shirts, tank tops, shorts, and pants and is conveniently available online (prices range $30-$50).
Calling out the fashion industry for being "more concerned with results, rather than with the process," is just one of the reasons we love Publish's new initiative. With cool colors and wearable styles, this collection of men's basics can easily blend in with a modern wardrobe.
Also notable is Publish's smart packaging. As Cool Hunting points out, t-shirts are rolled with recycled paper making them easy to store.
Similar to American Apparel's "Creative Reuse" line, Publish uses excess materials for all clothing in their aptly named collection. "Each garment is mindfully crafted, slightly unique and every piece, most importantly, given a second chance," so says the website.
Fabric scraps are bought from Publish's factory as well as multiple Chinese factories. "We were able to accumulate enough fabric to make 100 pieces per style per color," Richard Chung of Publish told Cool Hunting. "Hopefully with enough support, we'll be able to continue this program to better our environment and keep helping positive causes." Next up for the Second Chance Initiative is to focus on giving back to the community.