Photo: Mountain Soles
In our Outdoor Enthusiast Gift Guide we suggested not buying new boots, but arranging for well loved boots to resoled for years of extended use. Patagonia Footwear announced last week that they were partnering with Mountain Soles to formalise just such a process. Whitney Conner, brand manager at Patagonia Footwear said, in a media release regarding the arrangement, that, "Our philosophy has always been about creating products that perform and inventing ways to increase the longevity of our gear. There is no need to go out and purchase a new pair of shoes if you've spent the
time outdoors, molding them for the perfect fit. There are alternatives to material purchases and we're working to increase the lifespan of our products by partnering with solid organizations that share a similar philosophy to Patagonia."
"We're excited that Patagonia has developed footwear which can be serviced and maintained for a longer life," said Matt Menely of Mountain Soles. "We've been hoping for a long time that more footwear companies would take up this challenge and produce more sustainable and resoleable shoes and Patagonia Footwear has jumped in feet first."
At this time Patagonia has supplied Mountain Soles with four versions of sole from their current footwear line, with prices range expected to be the range of $50 to $80.
And whilst we believe this collaboration is an important step in the right direction, we are disappointed that their OutsideIn collection is no longer available in Men's styles. This design innovation provided for customers to effectively resole their own shoes, simply by swapping out a worn sole for a new one. See our coverage of the Rum & Cola and Salt & Pepper for more information. Fortunately a few Women's OutsideIn styles remain, like the Sugar & Spice, which is available in eight colours. Maybe guys just didn't take to the concept. A shame.