New York's runways are buzzing with New York Fashion Week Fall/Winter 2012. Find all of our exclusive coverage of the hottest green fashion here.
When Tibi enlisted Aveda's hairstyling team to create runway-ready looks, the haircare brand brought their green backstage program, too. TreeHugger went behind the scenes at Mercedes-Benz Fashion Week yesterday to score the inside scoop on Aveda's Catwalks for Water, which brings tap water, local and organic food, and more, to some of the hottest designers in the world. Plus, find out how to recreate Tibi's fall 2012 "messy pony" hairstyle at home.
“In the Fall 2012 collection, boy meets girl in masculine-inspired sportswear with feminine details, layering and extreme texture," Tibi Designer Amy Smilovic said in the show notes.
Dark maroons, forests and various riffs on black, grey and ivory are accentuated with pops of cobalt and metallic teal. The nineties meet the sixties in the fall collection, a continuation of Spring 2012 with clean, relaxed styles.
Translation for hair: "This is modern, easy-looking hair," Aveda hairstylists Frank Rizzieri and Kevin Ryan said. "It’s effortless, current and practical, like a 5 pm hairstyle--a low, messy ponytail that looks as if the girl swept her hair up at the end of a long day." They share tips, tricks, and products to use to recreate the look at home, below.
1. With a left side part starting at the arch of the brow, liberally spray Aveda Volumizing Tonic root to ends, starting at the nape of the neck and working upwards.
2. Blow dry front section to the side and behind the ears. Dry the rest of the hair back, away from the face, using a blow dryer and hands.
3. Pull hair into a loose ponytail at the nape of the neck and secure with an elastic.
4. Pull a small piece of hair from the bottom of the ponytail and wrap around the elastic to conceal it. Secure ends under the elastic to hold hair in place.
5. Pull random pieces of hair from above the ear and surrounding the face for texture.
6. Finish with Aveda Men Pure-Formance Grooming Clay to shape fallen pieces.
Backstage, it was Aveda as usual. The brand is resting on their laurels when it comes to the green backstage initiative, which has stayed pretty much the same since its inception.
Since 2008, Aveda's Catwalks for Water has centered around the same four pillars: replace bottled water with New York City tap water, which eliminates up to 300 water plastic water bottles per show, and provide reusable liter-sized aluminum water bottles backstage; work with designers who will eliminate the use of fur in their collections--though there has never been an instance when a designer excluded fur to align themselves with Aveda; serve organic and locally-sourced foods; and print all program and show invitations on at least 20% post-consumer recycled paper, which is fast becoming moot since most designers email all of their invitations.
All food was sourced locally and organically, thanks to return caterer City Bakery. On the menu: mini burritos with cilantro chicken and avocado or Mexican cheese; tempeh crackers with Japanese hummus; greenmarket vegetables with dip; City Bakery assorted cookies; and to drink: Irving Farm's organic fair trade coffee, Aveda organic tea, and tap water.
This is the first season Tibi has worked with Aveda. Also new to Aveda's green backstage: Betsey Johnson, Nahm, and Richard Chai. Repeat designers this season include: Preen, Sophie Theallet, and Christian Siriano.