New York's runways are buzzing with New York Fashion Week Fall/Winter 2012. Find all of our exclusive coverage of the hottest green fashion here.
The chilly wind didn't keep the fashion folk from flocking to Pier 57 to stand in a freezing cold warehouse to see Edun's fall 2012 collection. In her fourth season since taking over the design reigns at Edun, creative director Sharon Wauchob is spreading her wings--much like the butterflies that co-star in Edun's Spring 2012 ad campaign--and establishing a signature theme for the brand, which is rooted in juxtapositions. Translation: electric colors, plaids, leather, mesh, knits, a futuristic safari theme infused with some punk rock, and even a dash of school girl charm.
For fall 2012, the "Edun girl…has taken her punk rock roots on safari, and she has come back with a contagious affinity for electric colors, animal prints, and handcrafted knits," according to the show notes.
Twenty-nine looks took to the runway, each with a piece to be produced in Africa. By 2013, 40% of the collection will be produced there, Hewson and Wauchob told TreeHugger.
"The story for me is always a story of juxtaposition of different ideas," says creative director Sharon Wauchob. "I like the idea of the seasonal attitude of the modern girl and also the feeling of taking something really personal like a photograph totally out of context and using technology to make something abstract."
Most notable was the wool outwear in charcoal and black that added structure to the otherwise free-flowing prints and silhouettes, like silk chiffon wrap blouses, silk jumpsuits, and baggy trousers. Also worth mentioning: the chunky ribbed turtlenecks, which added warmth and texture to the collection.
The collection had its fair share of misses, such as the Electric Blue Leopard Lacquer Printed Silk Dress
which, paired with the Chartreuse Baobab Tree Crew Neck, was an explosion of pattern, color, and fabric, that hardly complimented the female form.
Colors were dark compared to the bright knits at M. Patmos and vibrant colors we spotted at CrOp by David Peck. Though bursts of electric hues, which were at times better left undone, helped bring light and personality to the ready-to-wear separates, which range in price from $59-$698.