Earlier this month, the Levi’s brand introduced their Spring 2013 Waste Less collection for men and women. The new denim line, available globally, will incorporate 20 percent post-consumer recycled content. Or, on average, eight 12 to 20-ounce plastic soda bottles per jean.
The original jeans brand has been an impressive sustainable roll the past few years. You may remember their Water Less jeans, organic jeans, jeans for bicyclists, and their campaign to keep jeans out of landfills by encouraging consumers to donate them.
Waste Less will use over 3.5 recycled bottles in the production of Levi’s 511 Skinny jeans, a new modern-looking Levi’s 504 Straight Fit jean, and the iconic Levi’s Trucker jacket. For women, Levi’s Boyfriend Skinny jeans in a progressive fit will be available in the U.S. and Europe.
For their new denim line, brown beer bottles, green soda bottles, clear water bottles, and black food trays are collected from municipal recycling programs across the country.
Once the bottles and food trays are sorted by color they are crushed into flakes and made into a polyester fiber. The polyester fiber is blended with cotton fiber, which is then woven with traditional cotton yarn to create Waste Less jeans and trucker jackets.
According to the company, the color of the bottle used with create an undertone in the denim fabric creating a unique look in the finished product.
Levi’s Waste Less products will be available in Levi’s stores globally and online at Levi.com in January 2013.