Jonäno: Eco Scrubs and EcoKashmere


It's obvious that I just don't get out enough. Somehow I seem to have missed the arrival of the latest trend. Grey's Anatomy has lept off the small screen onto the pavement. Folk are apparently wearing hospital scrubs as streetwear. Well, I never. But am pleased to see that ecofashion designer Bonnie Siefers will ensure hipsters can attain such stylistic heights in an ecological manner. Her line of Sami Eco Scrubs is made from hemp linen and organic cotton. "Women love the texture, softness and breathability of organic fabrics and the ease of these flattering silhouettes. By infusing traditional scrub styling with luxurious organic fabrics and redesigning the scrub with curve appeal, scrubs are going mainstream." And they can be layered over her collection of EcoKashmere, which are slinky numbers (for both genders) in organic bamboo jersey, or in some cases, bamboo blended with organic cotton. The middle pic, for instance, is her EcoKashmere Cap Sleeve V-Neck, going for $26 USD. On the site you'll also find a swag of baby clothes and the fair trade guidelines by which they request manufactures abide. ::Jonäno, Fibre2Fashion.