Cheeky fashion label, I AM NOT A VIRGIN, fabricates jeans and T-shirts using, you got it, non-virgin materials. So far they've created a limited run of 400 beer-bottle jeans, but in order to begin production in earnest and to expand the line, they are reaching out via Kickstarter to realize their plans.
Since its inception, the company has had sustainability at its core. Says company founder, Peter Heron:
I was inspired to do something when I discovered that millions of tons of denim scraps get tossed to the floor each year in America alone. As a long time lover of denim I wondered if you could create jeans from fabric scraps collected at the manufacturing mills. This was the beginning of I AM NOT A VIRGIN.
The first prototypes utilized scraps, but the direction diverged as Heron began experimenting with recycled synthetics, including those made with beer bottles. Beer bottles? Denim? How? In much the same way that other materials and bamboo are transformed into thread, the bottles are broken down into a fine particulate, melted, and extruded into fiber. Using a mix of 25 percent bottle fiber and 75 percent cotton, the resulting material is soft to the hand, yet is durable and performs as denim should.
Using brown beer bottles resulted in a sepia-tinged fill on the underside of the denim – which Heron decided to use inside-out to highlight the hue and eliminate the need for chemical dye processes.
It takes one million years for a single bottle to break down in the environment, and according to the company's literature, if all jeans sold in the United States alone were produced using the same green technology, approximately 1,200,000 barrels of oil could be saved yearly.
The company also makes super-soft T-shirts from recycled food trays, clear water bottles, discarded x-ray film and to come, empty yogurt cartons. The goal is to eventually have different lines of jeans made from green soda bottles, blue water bottles, and the original idea of using fabric scraps collected at the manufacturing mills.
The Kickstarter project will only be funded if a minimum of $100,000 is raised by Tuesday, July 17. Get thee to Kickstarter now if you want to help – donations will be rewarded with garments from the line. And while you’re at it, there is a petition in support of allowing the company to keep its name. Virgin Group is strongly disputing the use of the word “virgin” in the name, apparently concerned that people won’t be able to tell the difference between exuberantly-branded galactic spacecraft and recycled jeans.
Via Cool Hunting