Havaianas IPÊ Line for Endangered Species

Havaianas_IPE.jpg
We know the summer is ending for all you Northerns, but we South American treehuggers are just getting into spring and it just seems right to think about a new pair of sandals. Rubber is not a great material, we know, but some of us can't live without a pair of flip flops in the beach, and at least these have a good cause behind.
This line of sandals from the Brazilian brand Havaianas was developed alongside with the Ecologic Investigations Institute (IPÊ, because of the Brazilian abbreviation) to help spread the word on the country’s most endangered species and to gather funds to prevent their disappearance.
The association between the brand and the institute goes back to July 2004, and since they launched the campaign they’ve had four times the sales volume they had expected. Which is good news, as 7% of that money goes to the IPÊ for its environmental education programs, investigation, and landscape conservation, among others.One of the Institute’s main projects takes place in the Superagüi National Park, where the black face micro lion and the purple faced parrot inhabit. The IPÊ intervention has helped increase the number of specimens in the area.
Havaianas IPÊ sandals have pictures, scientific names and information about the two species named above and also the ox fish.
They can be purchased all around the globe in Havaianas stores, and online in Havaianas USA and Agua Viva. ::Havaianas ::IPÊ

WHAT'S HOT ON FACEBOOK

treehugger slideshows