Equinox Fitness Club Premiers "Orange" Organic Apparel

Organic Label 'Orange' by Equinox Fitness Club. Via WWD
Equinox Fitness fanatics now have apparel to suit their workout sessions. The gym officially launched Orange, their first private label apparel collection, on Dec. 14 and it's all organic and manufactured in Los Angeles, WWD reports:The collection launched with t-shirts, hoodies, shorts, and tank tops for men and women and will eventually grow to a lifestyle brand. According to WWD's interview with Bianca Kosoy, the fitness club's creative director, members are "die-hard" and there's a coolness about the brand. Logos will be subtle, see below.

equinox o photo

Want to work off the holiday love handles? Visit Equinox Fitness for more.

:: WWD
More Green Workouts
Go Ahead and Sweat in Sweatshop-Free Yoga Clothing
How to Go Green: Workouts

Tags: Los Angeles


treehugger slideshows