Don't Tell Us It Can't Be Done is a global campaign by the 54 year old boot maker, Timberland. They say it gives the public a forum to let their voices be heard, to challenge world leaders at the United Nation's Conference on Climate Change (COP15), in Copenhagen next month, to commit to reducing global emissions - even if that means a cap and trade system.
26% Carbon Reduction
Timberland doesn't want to hear that action on climate change can't be done because they know - and provide proof - that it can be done. Timberland report that they've reduced their own direct carbon emissions by 27% since 2006 and say they are well on the way to carbon neutrality.
As we've recorded before (see links below) Timberland, particularly through their Earthkeeper collection, use recycled and organic materials, like Green Rubber, in its gear and requires its tannery partners to be rated Silver or higher by the Leather Working Group.
"It's time for companies to look at the effect their business has on the environment and do something about it," said Jeffrey Swartz, Timberland's President and CEO, in a media release. "If world leaders set the standards, businesses will find a way to innovate and make environmentally conscious products and profits at the same time. It can be done."
Corporate Social Responsibility Report
The campaign comes close on the heels of the release of Timberland's 100 page 007- 2008 Corporate Social Responsibility (CSR) report2. A snapshot of which encapulsulates their efforts against four internal pillars of CSR: Energy, product, workplace and service.
Aside from the aforementioned 27% reduction in carbon emissions, they've also begun measuring and disclosing emissions from third-party contract factories. Their goal is to score all the company's footwear, via their award winning Green Index criteria, by the end of 2011. Footwear made in factories with a designated 'high risk' workplace were reduced from 34% in 2007 to 1% in 2008. Timberland employees contributed over 165,000 hours in community service during 2007 and 2008. They planted more than 390,000 trees, conserved or beautified 600 plus acres of land, and refurbished or installed nearly 400 miles of trails.
LED Lighting for Stores
And in a story just posted by SNEWS, Timberland have announced that 49 of their 70 North American stores will convert to Light Emitting Diode (LED) lighting, resulting in an estimated annual decrease decrease in carbon emissions by 505 metric tonnes.
Taking this 'can do' approach to environmental and social issues, Timberland plans to leverage the Don't Tell Us It Can't Be Done petition to implore world leaders to come to an agreement on fair and binding climate legislation that clearly sets a limit for greenhouse gas emissions; and then to ask them to "step aside and let businesses innovate and lead the way to finding solutions to achieve those limits."
::Timberland and :: Earthkeeper
More Timberland Eco Initiatives
• TRAIDremade for Timberland: Recycling Leather, Fighting Poverty
• EarthKeepers Heroes: Your Vote is Needed Now!
• Timberland Pledges to Not Use Brazilian Deforestation Leather
• These Boots Are Made For Walking: Timberland's Spring 2009 Earthkeepers Collection
• Timberland's Green Index Wins Green Award
• Timberland Sets and Maintains Noteworthy Goals
• Improving Timberland's Eco Footwear
• Howies' Former Owners Reflect On Their Sale [To Timberland]