And it seems the approach is attracting a strong cadre of advocates. Established in 2000 with a headquarters in Switzerland, bluesign technologies ag are working with the likes of Patagonia, Mountain Equipment Co-op, vauDe, Nike, Marks and Spencer, Eschler, Formosa Taffeta, Schoeller, Clariant, and Huntsman.
Cradle to Cradle fame, urges companies to spend more money on information-based supply chain improvements and less on testing, promising they will serious saving with this approach, citing a return on investment in just a couple of months. As their website states, "If no critical substances are found in the input, the output i.e. the final product is also free of critical substances."