Ask the Experts: Why Don't We Hear About Organic Cotton Like We Used To?

A few years ago organic cotton and other eco-friendly textiles were getting all the headlines, but not so much now. Why is that?

Scott Mackinlay Hahn of Loomstate answers:

"A few years ago (pre-recession) organic cotton and 'eco friendly' textiles were marginally getting headlines, and indeed there was a wave of 'green fashion' be touted the next big thing. That was an important time because it set the tone for critical work and industry collaboration occurring now.

The evolution of sustainable design has become much more systemic, measured and transparent. Suppliers, designers and customers have all begun to acknowledge the fundamental interdependence on each other and less sensational messaging, translating to fewer headlines.

However, we are seeing a much broader wave of opinion and messaging occur across social publishing platforms.  The next wave of environmental consciousness is rooted in truer knowledge, informed and measured decision making in product lifecycle and the consumer behavior.  We are getting down to the heavy lifting of systemic change toward a healthier planet.  Smart and elegant product design will inherently address environmental issues that plague our society and planet."

Loomstate was founded in 2004 by designer Rogan Gregory and Scott Mackinlay Hahn as a casual brand creating demand for certified organic cotton, using socially and environmentally responsible methods of production.

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