American Apparel Bag-O-Scraps: Green, Gimmick or Both?
American Apparel, peddler of made-in-the-USA t-shirts and semi-pornographic ads, has introduced an innovative new product: the Bag-O-Scraps. It reminds me of Dan Aykroyd's Saturday Night Live skit where he sells a Bag O'Glass as a child's toy. Like the Bag O'Glass, the Bag-O-Scraps is not a nuanced product: it's a bag of scraps of leftover fabric. AA is apparently combining an abundance of scrap material with the DIY ethic. The company provides buyers "with a zine (printed on scrap paper, of course) with five fun and easy scrap projects, complete with how-to instructions." And undoubtedly, using these materials is a lot greener than ending up in a landfill. The question is, will people buy an $8 bag of scraps?