Every two years the equivalent of the Mediterranean Sea is used to color the world’s clothing. It takes about 25 liters of water to dye your typical T-shirt. Being fashionable is not only taxing on your wallet, but on the environment.
Watch Every Drop Counts
As DesignTaxi point out, this revolutionary technique uses a pressurized form of carbon dioxide instead of water. Adidas' use of ‘Dry Dye’ technology also means that company will use 50% less energy and 50% fewer chemicals to dye clothing.
The T-shirts are just the beginning as the brand expects to expand the ‘DryDye’ process to dye hats, shorts, and socks.