Adidas to Turn Jocks into Eco-Fashionistas with 'DryDye' T-shirts That Save Water

Adidas 'DryDye'© Adidas

Every two years the equivalent of the Mediterranean Sea is used to color the world’s clothing. It takes about 25 liters of water to dye your typical T-shirt. Being fashionable is not only taxing on your wallet, but on the environment.

Adidas DryDye t-shirts© Adidas

Adidas’ partnership with Yeh Group means that the brand will be the first to introduce ‘DryDye’ technology in its production on a global scale. This summer, Adidas started using the technology to dye 50,000 T-shirts. The result of employing a process that uses zero water means Adidas saved the equivalent of a full-sized swimming pool of water in making this batch of tees.

Watch Every Drop Counts

As DesignTaxi point out, this revolutionary technique uses a pressurized form of carbon dioxide instead of water. Adidas' use of ‘Dry Dye’ technology also means that company will use 50% less energy and 50% fewer chemicals to dye clothing.

The T-shirts are just the beginning as the brand expects to expand the ‘DryDye’ process to dye hats, shorts, and socks.

Related Content on